No one really knows what’s really happening behind the picture. The number of hours that go into developing a kick-ass strategy, a remarkable design or an effective campaign. Everything can go to waste if not communicated properly with the client. No matter who it is, everyone requires individual attention otherwise the partnership starts shaking with the passage of time. The client needs to know that you are working on his or her case and needs constant updates, otherwise it feels as if no work is being done.
This is why customer service or client service as many agencies call it, is the area which makes sure that the partnership between the two entities sustain over the years and flourish into a bond so strong – That no one can even try to take it away. This is the secret, the secret of sustaining partnerships in our field, and now you have it too.
But what you do with this secret depends entirely on you. There is this thing which was invented a couple of thousand years ago – Talking. And sometimes this is all it takes to keep someone hooked onto you. Be it a relationship or a client, its true for everyone. Imagine sending an email to your wife everytime you wanted to talk to her. Probably not a good idea right? This also proves to be true with the client as well at a lot of times. Sometimes, it’s better to give them a call instead of sending an email, after all, both of you have willingly entered a partnership, haven’t you?